Following are many important reasons to obtain federal registration of your trademark with the U.S. Patent & Trademark Office (“USPTO”) for your business name, logo and/or any brand names that you use in your business.
• Registration creates an asset that can be sold or licensed or used as collateral and makes your business more valuable.
• You can use the trademark registration symbol ® which shows your status and will inhibit potential infringers.
• You will be in the USPTO database which will prevent others who attempt to register the same or similar trademarks in your type of business from registering their marks for similar goods and services.
• If another business is infringing your trademark, you will be allowed to sue in federal court and seek statutory damages and attorneys’ fees.
• You will have nationwide protection in all 50 states.
• If you do business in other countries, your registration with the USPTO can form the basis for trademark registration in those countries.
• It shows your customers and competitors that you are protected.
• It gives you the ability to get on the Amazon Brand Registry.
• It gives you valuable tools to deal with any domain name disputes, social media infringersand cyber squatters.
