For any online seller or vendor that has a brand it wants to protect, the new Amazon Brand Registry offers tremendous value. In order to join the registry, however, you must have a “standard character” trademark registered with the U.S. Patent & Trademark Office (USPTO). “Standard character” mark means text only, no design or logo.
Registered trademarks are extremely valuable for brand owners. They offer protection from others trying to register the same or similar mark and from infringers of the mark, while also providing the necessary means to stop infringers. Registered marks can also help to protect and register domain names.
For those brand owners who have registered trademarks and sell online through Amazon, a registered trademark just became more valuable. If you sell online and do not have a registered trademark, you now have more reason to obtain a registered standard character mark.
Amazon’s online marketplace gives registrants additional tools and benefits, which may include increased sales and, most importantly, it will allow registrants to “take down” any infringing listings more efficiently.
As stated on the website – https://services.amazon.com/brand-registry.html
“Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers.
Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.
Enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.”