INSIGHTS | By: Kathryn Dalli | December 5, 2017
For any online seller or vendor that has a brand it wants to protect, the new Amazon Brand Registry offers tremendous value. In order to join the registry, however, you must have a “standard character” trademark registered with the U.S. Patent & Trademark...
INSIGHTS | By: Kathryn Dalli | October 17, 2017
Trademark owners are often targeted by companies with official looking letters purporting to be from an official government agency. These companies usually have the word “trademark” in the name, e.g., “Patent & Trademark Bureau” or the like, and their...
INSIGHTS | By: Kathryn Dalli | August 21, 2017
In today’s Google®-world, for small companies, the answer is… EVERYTHING. Marketing and branding always have been important for businesses, but with many potential customers searching Google® or other search engines for local businesses, a bland, descriptive name will...
INSIGHTS | By: Kathryn Dalli | February 24, 2016
Small business owners should take certain steps before launching their website to be successful. Here are a few tips that business owners should consider: 1. The most important and valuable tip is to choose a name that is creative and unique. 2. The name you choose...
INSIGHTS | By: Kathryn Dalli | July 1, 2015
Trademarks are valuable assets, and trademark owners must be diligent in protecting their marks on all social media platforms to safeguard their brand. Here are a few basic tips for protecting your trademarks: Obtain federal registration of your trademark or service...
INSIGHTS | By: Kathryn Dalli | July 23, 2012
Trademarks are an important part of any business. Once a mark is registered and, therefore, federally protected, the protection afforded by the registration is dependent upon continued use of the mark. The owner of a trademark loses its rights to a mark if it does not...
INSIGHTS | By: Kathryn Dalli | July 23, 2012
Copyrights and trademarks are collectively known as intellectual property rights. A copyright protects an original artistic or literary work. A trademark protects and identifies the source of goods of one party from those of another, and, similarly, a service mark...