News & Insights

What’s In A Name?

INSIGHTS | By: | August 21, 2017

In today’s Google®-world, for small companies, the answer is… EVERYTHING. Marketing and branding always have been important for businesses, but with many potential customers searching Google® or other search engines for local businesses, a bland, descriptive name will...

Launching A Website? Consider Trademarks and Branding

INSIGHTS | By: | February 24, 2016

Small business owners should take certain steps before launching their website to be successful. Here are a few tips that business owners should consider: 1. The most important and valuable tip is to choose a name that is creative and unique. 2. The name you choose...

Protecting Your Trademark on Social Media Platforms

INSIGHTS | By: | July 1, 2015

Trademarks are valuable assets, and trademark owners must be diligent in protecting their marks on all social media platforms to safeguard their brand. Here are a few basic tips for protecting your trademarks: Obtain federal registration of your trademark or service...

Losing Protection of Registered Trademarks by Abandonment

INSIGHTS | By: | July 23, 2012

Trademarks are an important part of any business. Once a mark is registered and, therefore, federally protected, the protection afforded by the registration is dependent upon continued use of the mark. The owner of a trademark loses its rights to a mark if it does not...

The Basics of Copyright and Trademark

INSIGHTS | By: | July 23, 2012

Copyrights and trademarks are collectively known as intellectual property rights. A copyright protects an original artistic or literary work. A trademark protects and identifies the source of goods of one party from those of another, and, similarly, a service mark...